WONDERLAND, INC.
10390 Wilshire Blvd.
Penthouse 12
Los Angeles, California 90024

November 12, 2004

FOR IMMEDIATE RELEASE
CONTACT: Ricky Anderson, Anderson & Smith
Or:
Eva K. Hall
713-539-4391

Steve Harvey TV Show to Feature "Roopster Roux" animated shorts for kids

Wonderlove Inc. will produce animated shorts based on the popular book series, "The Adventures of Roopster Roux". The 60 second animated shorts are slated to air weekly beginning in the spring of 2005 on Steve Harvey’s Big Time Television Show. The Steve Harvey variety show currently airs on Sundays at 7:00 p.m. central time on Warner Brothers Television.

The Steve Harvey and Roopster Roux animated shorts will appeal to kids and encourage them to develop an interest in reading. Kids and their parents will enjoy watching the animated shorts together.

The animated shorts will feature Steve Harvey playing himself. The Steve Harvey animated character joins Roopster Roux in the very funny continuing adventures. Harvey does the voice of his Steve Harvey character in the featured shorts. "I really like Roopster Roux," said comedian Steve Harvey. "The series is fast-paced and kids love Roopster."

Kids have come to love the Roopster Roux character in the popular book series. Roopster feels very real to them—he is a young rooster, a junior high school student who loves all sports and enjoys reading. Roopster uses his sports and reading abilities to defeat an assortment of villains.

Harvey chose to produce the animated shorts, he said, "because Roopster is a hero to kids and they identify with him. My hope is that, through the Roopster Roux adventures, kids learn to enjoy reading and build a lifetime habit of reading and learning."

In the animated shorts, Steve Harvey helps Roopster battle villains with heroic deeds and the knowledge gained through reading books. When Steve Harvey and Roopster triumph, kids believe they can too. The animations are entertaining and educational, delivering important messages to kids without preaching.

Steve Harvey’s Wonderlove production company is producing the animated shorts with co-producer Lavaille Lavette, the Roopster Roux series creator. Harvey, who received NAACP Image Award’s "Entertainer of the Year" in 2001, has a special rapport with children, and they often appear on his show. His plans for the Roopster Roux character include; Roopster Roux /Steve Harvey Books, full length animated TV show, educational videos, Roopster Fitness Tour, a special children’s section on his official website, www.SteveHarvey.com, for related fun games, puzzles, and other activities to engage children and parents.
- END –