About Roux

Roopster Roux says, “Reading can be as much fun as a touch down, a home run or a slam dunk!”

The Roopster Roux character was created by Lavaille Lavette and initially released thru a series of books published by Hajimzel Press titled “The Adventures of Roopster Roux” which gained grass roots popularity with children and parents.

Who is Roopster Roux?

Roopster Roux is a young junior high school student in the town of Woodville where his family and friends live. The series chronicle the adventures of Roopster Roux, a sports loving rooster who enjoys reading and his heroic efforts and deeds which are due in large part to his super charged skateboard called The ROUX RIPPER, and the knowledge he gains through reading various books. The town's hip librarian Mr. Figby, friend Fast Eddie Chang, Granny Roux and his little sister Daisy often participate in Roopster's adventures and battles with the evil Tegore and an assortment of villains.

Roopster's make believe world is filled with adventure and excitement. Children are drawn in by the twist and turns that the story plots take them through. But what children love about Roopster is that he feels very real to them. The emotions he experiences are universal. When Roopster triumphs over something, kids believe that they can too. The Adventures of Roopster Roux is entertaining and educational. The stories have a message that is delivered without preaching.

Animated Concept:

The Further Adventures of Roopster Roux is an animated series from the popular, best selling children’s book series, “The Adventures of Roopster Roux”. The animated series is currently in development and is executive produced by Steve Harvey (Comedian, TV Personality, and Syndicated Radio Host) and Lavaille Lavette. The show’s format is similar to Bill Cosby’s "Fat Albert’ Series show format. The show will be hosted by Steve Harvey and co-hosted by professional athletes from various sports and a variety of celebrities. Steve and his co-hosts will intro/setup the episode i.e., antidotes, funny interactions that relate to the episode. After the animated episode runs, we are joined again by Steve and his co- hosts to close the show, with a moral of the story or an interesting role-play. Through grassroots efforts and with minimum advertising, the Roopster Roux books, audio tapes and activity packs have done very well. We expect that with the launch of the TV series the Roopster Roux Series will reach great heights.

Ongoing Success:

The Adventures of Roopster Roux series has sold over 400,000 units including books, tapes and activity books.

* The series has been recognized by the U.S. Department of Education, Reading is Fundamental (RIF), School Districts and local and national levels of Government entities.
* Eighteen cities have proclaimed Roopster Roux Day to promote reading and literacy, including Los Angeles, Chicago, New York, Atlanta, Houston, Dallas, Portland, and New Orleans.
* The series has received major print and media publicity with featured articles in national newspaper and magazines.

Roopster Roux is currently the spokes character for the NFL’s USA Football, Tackle Reading Campaign.