The Roopster Roux concept was originally
created by Lavaille Lavette and was initially released
thru a series of books published by Hajimzel titled
“The Adventures of Roopster Roux” which
gained popularity in the children to young adult markets.
Who is Roopster Roux?
Roopster Roux is a young junior high school student
in the town of Woodville where his family and friends
live. The series chronicle the adventures of Roopster
Roux, a sports loving rooster who enjoys reading and
his heroic efforts and deeds which are due in large
part to his super charged skateboard called The ROUX
RIPPER, and the knowledge he gains through reading various
books. The town's hip librarian Mr. Figby, friend Fast
Eddie Chang, Granny Roux and his little sister Daisy
often participate in Roopster's adventures and battles
with the evil Tegore and an assortment of villains.
Roopster's make believe world is filled with adventure
and excitement. Children are drawn in by the twist and
turns that the story plots take them through. But what
children love about Roopster is that he feels very real
to them. The emotions he experiences are universal.
When Roopster triumphs over something, kids believe
that they can too. The Adventures of Roopster Roux is
entertaining and educational. The stories have a message
that is delivered without preaching.
The show’s format is similar to Bill Cosby’s
"Fat Albert’ Series show format. The show
will be co-hosted by professional athletes from various
sports and a variety of celebrities. The show's co-hosts
will intro/setup the episode i.e., antidotes, funny
interactions that relate to the episode. After the animated
episode runs, we are joined again by the co- hosts to
close the show, with a moral of the story or an interesting
The Adventures of Roopster Roux series has sold over
500,000 units including books, tapes and activity books.
- The series has been recognized and endorsed by the
U.S. Department of Education, Reading is Fundamental
(RIF), School Districts and local and national levels
of Government entities.
- Eighteen cities have proclaimed Roopster Roux Day
to promote reading and literacy, including Los Angeles,
Chicago, New York, Atlanta, Houston, Dallas, Portland,
and New Orleans.
- The series has received major print and media publicity
with featured articles in national newspaper and magazines.
- Roopster Roux is currently the spokes character
for the NFL’s USA Football, Tackle Reading Campaign.