The Roopster Roux concept was originally created by Lavaille Lavette and was initially released thru a series of books published by Hajimzel titled “The Adventures of Roopster Roux” which gained popularity in the children to young adult markets.

Who is Roopster Roux?

Roopster Roux is a young junior high school student in the town of Woodville where his family and friends live. The series chronicle the adventures of Roopster Roux, a sports loving rooster who enjoys reading and his heroic efforts and deeds which are due in large part to his super charged skateboard called The ROUX RIPPER, and the knowledge he gains through reading various books. The town's hip librarian Mr. Figby, friend Fast Eddie Chang, Granny Roux and his little sister Daisy often participate in Roopster's adventures and battles with the evil Tegore and an assortment of villains.

Roopster's make believe world is filled with adventure and excitement. Children are drawn in by the twist and turns that the story plots take them through. But what children love about Roopster is that he feels very real to them. The emotions he experiences are universal. When Roopster triumphs over something, kids believe that they can too. The Adventures of Roopster Roux is entertaining and educational. The stories have a message that is delivered without preaching.

Animated Concept:

The show’s format is similar to Bill Cosby’s "Fat Albert’ Series show format. The show will be co-hosted by professional athletes from various sports and a variety of celebrities. The show's co-hosts will intro/setup the episode i.e., antidotes, funny interactions that relate to the episode. After the animated episode runs, we are joined again by the co- hosts to close the show, with a moral of the story or an interesting role-play

Ongoing Success:

The Adventures of Roopster Roux series has sold over 500,000 units including books, tapes and activity books.

• The series has been recognized and endorsed by the U.S. Department of Education, Reading is Fundamental (RIF), School Districts and local and national levels of Government entities.
• Eighteen cities have proclaimed Roopster Roux Day to promote reading and literacy, including Los Angeles, Chicago, New York, Atlanta, Houston, Dallas, Portland, and New Orleans.
• The series has received major print and media publicity with featured articles in national newspaper and magazines.
• Roopster Roux is currently the spokes character for the NFL’s USA Football, Tackle Reading Campaign.